International B2B Marketeer
Als International B2B Marketeer bij Stork IMM breng jij onze spuitgietmachines en serviceoplossingen internationaal onder de aandacht. Je bouwt aan merkvoorkeur, genereert kwalitatieve leads en vertaalt technische oplossingen naar inspirerende marketing. Je verbindt sales, service en marketing met elkaar — en laat techniek spreken in de taal van de klant.
Hours a week: 24 uren
Location: Hengelo
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Wat we van je verwachten
- Minimaal 5 jaar ervaring in B2B-marketing, bij voorkeur in industrie of techniek
- Ervaring met het ontwikkelen en uitvoeren van campagnes voor leadgeneratie en merkversterking
- Vaardig in tools als LinkedIn Campaign Manager, Google Analytics, CMS en eventueel HubSpot
- Je kunt zelfstandig opereren, maar werkt graag samen met sales, service en externe partners
- Je voelt je thuis in een technische omgeving en kunt complexe informatie vertalen naar klantgerichte content
- Je spreekt en schrijft vloeiend Engels; Nederlands is een sterke pré
- Je bent resultaatgericht, initiatiefrijk en weet collega’s en partners te enthousiasmeren
Wat we bieden
- Een zelfstandige marketingrol met strategische én uitvoerende verantwoordelijkheid
- De kans om het merk Stork IMM internationaal verder te versterken
- Volledige regie over onze marketingmiddelen: website, LinkedIn, presentaties, beurzen
- Nauwe samenwerking met een multidisciplinair team in een technisch innovatieve omgeving
- Veel ruimte voor initiatief, creativiteit en professionele groei
- Marktconform salaris
- 27 vakantiedagen + 13 ADV-dagen (op basis van fulltime)
- Uitstekende pensioenregeling (PME) en secundaire voorwaarden
- Een professionele en prettige werkomgeving met internationale ambitie
Wat je gaat doen
- Je ontwikkelt campagnes gericht op nieuwe klanten, klantactivatie en naamsbekendheid
- Je beheert en optimaliseert onze website, LinkedIn en marketingpresentaties
- Je organiseert (internationale) beurzen en zorgt voor communicatie vóór, tijdens en na afloop
- Je schrijft of coördineert klantgerichte content (cases, nieuws, mailings, video's)
- Je bewaakt onze merkidentiteit in alle uitingen – van beursstand tot PowerPoint
- Je werkt samen met sales en service om marketing af te stemmen op commerciële kansen
- Je analyseert resultaten, stelt rapportages op en past campagnes aan op basis van data
What Our Team Says
Meet the people behind our performance
Our employees share their experiences and insights about being part of Stork IMM.
"I started at Stork IMM in the field service department as a Service Technician. Over the years, I transitioned to the internal service team, and my role evolved from Service Technician to Troubleshooter. In this position, I’m responsible for handling all customer inquiries related to machine malfunctions. Lately, I’ve also been involved in some sales activities. Sales has always appealed to me, and Stork IMM is giving me the opportunity to explore this further.
Working at Stork IMM is truly amazing. You can start out as a technician and grow into roles like Area Sales Manager. Anything is possible as long as you’re ambitious, proactive, and show what you’re capable of. On top of that, the product is truly impressive. Both Stork IMM and its machines are constantly evolving. It never stands still, and that’s exactly why I still enjoy working here after all these years."
"When a colleague from Stork IMM reached out to me via LinkedIn, I decided to go for an interview – and it turned out to be a perfect match. I was immediately drawn to the open and friendly atmosphere, and that still holds true today. There’s a culture of being direct and honest with each other, working hard, but always making room for a good laugh.
What makes my job so enjoyable and challenging is the dynamic nature of it. Every day is different because of the interaction with both technicians and customers. I’m committed to helping our technicians maintain a healthy work-life balance. Sometimes they have to travel to far-off places like Africa for assignments and are away from home for two or three weeks. We always plan these trips in consultation, so that everyone feels comfortable with the arrangements. It gives me great satisfaction to organize this properly for them."
"I started at Stork IMM as a Goods Management employee, mainly focused on quality control. With a desire to keep growing, I enrolled in a Transport and Logistics Specialist course through a POP discussion, which was a valuable step for both me and the company. I now act as a stand-in for the supervisor during his absence and hope to grow further in this role.
I enjoy variety and challenges and appreciate the freedom to work independently. What makes Stork IMM special is its family-oriented atmosphere. My son even got a chance to work here during his gap year, which helped launch his career. The company’s flexibility and local Twente culture create a great balance between work and life and a friendly work environment."
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